https://finance.yahoo.com/news/roku-fandango-theatrical-advertising-relationship-130000838.html
https://finance.yahoo.com/news/roku-fandango-theatrical-advertising-relationship-130000838.html
FINANCE.YAHOO.COM
Roku and Fandango’s New Theatrical Advertising Relationship Helps Studios Maximize Marketing Spend and Increase Box Office Revenue
SAN JOSE, Calif., June 13, 2024--Today, Roku (Nasdaq: ROKU), the #1 TV streaming platform in the U.S.*, and Fandango, the nation’s leading online movie ticketing service, announced plans for a new CTV relationship enabling theatrical advertisers to measure the impact of their Roku ad campaign through Fandango ticket sales attribution. Roku will become the latest major platform to be added to Fandango360, Fandango’s proprietary marketing insights technology that helps advertisers strategically co
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