Did That Song Go Viral on TikTok Organically — Or Was It Paid...

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2024-10-18 14:35:50 -

https://www.billboard.com/pro/song-viral-tiktok-organically-or-paid-for/

https://www.billboard.com/pro/song-viral-tiktok-organically-or-paid-for/

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Did That Song Go Viral on TikTok Organically — Or Was It Paid For?

As many as “75% of popular songs on TikTok started with a creator marketing campaign,” guesses one major label marketer. Is that a problem?

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